It has been over 20 years since the Scouts Canada uniform was reviewed, and our vision is clear – the uniform must reflect not only who Scouts has been, but also who Scouts Canada is today. The revitalized uniform respects the great heritage of Scouting and signals its bright future. It is a key component of our Action Plan for Canadian Scouting, and reflects our commitment to innovation and to meeting the changing needs of the members and Canada’s youth.
On March 25, 2011, Scouts Canada launched the new uniform in partnership with Joe Fresh Style, the country's leading youth clothing manufacturer. It will be available in Scout Shops as well as scoutshop.ca on September 1, 2011.
Scouts Canada's members wanted a uniform that is comfortable, high quality, versatile, modern…and affordable – all words that fit with Joe Fresh. Joseph Mimran and Associates were able to deliver a clothing line that we’re confident will be a hit with members. New vibrant colours, contemporary fabrics and a broad selection of styles are all part of the final package.
Here are a few photos of the new look:
You don’t have to be at the event to be among the first to see the new uniforms. You can catch all of the action right here. With the live stream and twitter feeds you’ll see the new uniforms and hear about the future of Scouts.